Advertising and tax avoidance
Advertising and tax avoidance
About this item
Full title
Advertising and tax avoidance
Author / Creator
Publisher
New York: Springer US
Journal title
Review of quantitative finance and accounting, 2020-02, Vol.54 (2), p.479-516
Language
English
Formats
Publication information
Publisher
New York: Springer US
Subjects
More information
Scope and Contents
Contents
We examine the link between firms’ advertising and their tax avoidance. By generating customer awareness, advertising helps shape firm image and reputation among customers. Such benefits of advertising would diminish if the firm is viewed as a greedy tax dodger. Greater customer awareness generated by higher advertising spending also increases the...
Alternative Titles
Full title
Advertising and tax avoidance
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2188502384
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2188502384
Other Identifiers
ISSN
0924-865X
E-ISSN
1573-7179
DOI
10.1007/s11156-019-00796-6
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