Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The modera...
Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values
About this item
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Publisher
London: Wiley Subscription Services, Inc
Journal title
Language
English
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Publisher
London: Wiley Subscription Services, Inc
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Scope and Contents
Contents
Rapid development of smartphone technologies in Asian countries has increased the demand of mobile banking in financial services and mobile commerce. Current research is conducted for mobile banking adoption in China and Pakistan. The social influence was added with technology acceptance model to investigate the direct effect on individuals' intent...
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Full title
Factors influencing individuals' intention to adopt mobile banking in China and Pakistan: The moderating role of cultural values
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TN_cdi_proquest_journals_2190939652
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2190939652
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ISSN
1472-3891
E-ISSN
1479-1854
DOI
10.1002/pa.1884
