The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual In...
The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture
About this item
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Author / Creator
Publisher
Los Angeles, CA: Sage Publications, Inc
Journal title
Language
English
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Publication information
Publisher
Los Angeles, CA: Sage Publications, Inc
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Scope and Contents
Contents
The marketing–finance interface literature has investigated the direct link between innovativeness and stock returns. The authors extend this research by focusing on two open questions: How and under what conditions is innovativeness associated with stock returns? Answering these questions is important for managers who have to defend innovation inv...
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Full title
The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2197308927
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2197308927
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1177/0022242918805405
