Challenges and critical successful factors for apparel mass customization operations: recent develop...
Challenges and critical successful factors for apparel mass customization operations: recent development and case study
About this item
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Publisher
New York: Springer US
Journal title
Language
English
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Publisher
New York: Springer US
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Scope and Contents
Contents
Mass customization (MC), which is popular in the fashion industry, is proposed to provide customers with products with a high degree of adaptation and a price comparable to a mass product. Both the manufacturer and customers can benefit from it. However, how to properly apply the MC strategy when facing challenges in the real world needs more explo...
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Full title
Challenges and critical successful factors for apparel mass customization operations: recent development and case study
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2198320137
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2198320137
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ISSN
0254-5330
E-ISSN
1572-9338
DOI
10.1007/s10479-019-03149-7
