How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Rol...
How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance
About this item
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Publisher
Los Angeles, CA: Sage Publications, Inc
Journal title
Language
English
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Publisher
Los Angeles, CA: Sage Publications, Inc
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Scope and Contents
Contents
Globalization has substantially influenced the world economy. However, managers have a limited understanding of how local–global identity influences consumers’ price perceptions and behavior. In this research, the authors propose that consumers’ local (vs. global) identity leads to a greater tendency to make price–perceived quality (PPQ) associatio...
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Full title
How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance
Authors, Artists and Contributors
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TN_cdi_proquest_journals_2203675568
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2203675568
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1177/0022242918825269
