Developing an Information‐Based Marketing Strategy for a Consumer Protection Agency: A Case Study
Developing an Information‐Based Marketing Strategy for a Consumer Protection Agency: A Case Study
About this item
Full title
Author / Creator
Publisher
Oxford, UK: Blackwell Publishing Ltd
Journal title
Language
English
Formats
Publication information
Publisher
Oxford, UK: Blackwell Publishing Ltd
Subjects
More information
Scope and Contents
Contents
Consumer protection agencies can improve their responsiveness and productivity by gathering and using market information to develop social marketing programs. The authors propose a strategic model using consumer complaint data and examine its application in the design of an information system for the Connecticut Department of Consumer Protection. R...
Alternative Titles
Full title
Developing an Information‐Based Marketing Strategy for a Consumer Protection Agency: A Case Study
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_222253571
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_222253571
Other Identifiers
ISSN
0022-0078
E-ISSN
1745-6606
DOI
10.1111/j.1745-6606.1982.tb00180.x
