An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evi...
An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence
About this item
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Publisher
Los Angeles, CA: Sage Publications, Inc
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Language
English
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Publisher
Los Angeles, CA: Sage Publications, Inc
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Scope and Contents
Contents
Power theories (e.g., social exchange theory, resource dependence theory) and efficiency theories (e.g., transaction cost analysis) offer very different perspectives on the design of contractual governance in marketing channels. Whereas power theory suggests that governance will reflect the preferences of powerful firms, efficiency theories argue t...
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Full title
An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence
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TN_cdi_proquest_journals_2236630778
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2236630778
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ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1177/0022242919843914
