DTCA for PTCA — Crossing the Line in Consumer Health Education?
DTCA for PTCA — Crossing the Line in Consumer Health Education?
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Publisher
United States: Massachusetts Medical Society
Journal title
Language
English
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Publisher
United States: Massachusetts Medical Society
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Scope and Contents
Contents
On November 22, 2007, television viewers witnessed the launch of the first direct-to-consumer advertising campaign for percutaneous transluminal coronary angioplasty with a drug-eluting coronary stent. Drs. William Boden and George Diamond ask, has industry crossed the line this time?
On November 22, 2007, viewers of the nationally televised Tha...
Alternative Titles
Full title
DTCA for PTCA — Crossing the Line in Consumer Health Education?
Authors, Artists and Contributors
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Record Identifier
TN_cdi_proquest_journals_223925976
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_223925976
Other Identifiers
ISSN
0028-4793
E-ISSN
1533-4406
DOI
10.1056/NEJMp0801433
