Roles of Salespersons on Stayers and Defectors in Taiwan Tourism
Roles of Salespersons on Stayers and Defectors in Taiwan Tourism
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Publisher
Sansia: Academy of Taiwan Information Systems Research
Journal title
Language
English
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Sansia: Academy of Taiwan Information Systems Research
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Contents
Customer loyalty is conventionally measured in terms of its effects on repurchase intention but not in terms of its effects on actual loyalty behavior. Repurchase intention is also a widely used surrogate for actual loyalty behavior but little research has demonstrated that repurchase intention can accurately predict customers who will stay or defe...
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Full title
Roles of Salespersons on Stayers and Defectors in Taiwan Tourism
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TN_cdi_proquest_journals_2248965803
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2248965803
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ISSN
1813-4483
