From Niches to Riches: Anatomy of the Long Tail
From Niches to Riches: Anatomy of the Long Tail
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Publisher
Cambridge: Massachusetts Institute of Technology, Cambridge, MA
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Language
English
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Publisher
Cambridge: Massachusetts Institute of Technology, Cambridge, MA
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Scope and Contents
Contents
Dozens of markets of all types are in the early stages of a revolution as the Internet and related technologies vastly expand the variety of products that can be produced, promoted and purchased. Although this revolution is based on a simple set of economic and technological drivers, the authors argue that its implications are far-reaching for mana...
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Full title
From Niches to Riches: Anatomy of the Long Tail
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TN_cdi_proquest_journals_224962480
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_224962480
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ISSN
1532-9194
