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Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehic...

Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehic...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2310600524

Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market

About this item

Full title

Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market

Publisher

Los Angeles, CA: Sage Publications, Inc

Journal title

Journal of marketing research, 2019-12, Vol.56 (6), p.995-1011

Language

English

Formats

Publication information

Publisher

Los Angeles, CA: Sage Publications, Inc

More information

Scope and Contents

Contents

As sustainable consumption becomes increasingly important, firms must better understand the drivers behind the consumption of these products. This article examines the effects of mass media in the context of the U.S. hybrid vehicle market. Drawing on monthly sales data, the authors provide evidence that the general coverage of climate change or glo...

Alternative Titles

Full title

Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2310600524

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2310600524

Other Identifiers

ISSN

0022-2437

E-ISSN

1547-7193

DOI

10.1177/0022243719865898

How to access this item