Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volat...
Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
About this item
Full title
Author / Creator
Publisher
Chicago: American Marketing Association
Journal title
Language
English
Formats
Publication information
Publisher
Chicago: American Marketing Association
Subjects
More information
Scope and Contents
Contents
Suppliers in business-to-business settings are increasingly building a portfolio of multiple types of ties with individual customers. For example, in addition to supplying goods and services, a supplier may have a research-and-development alliance and a marketing alliance with a customer. This study investigates the effect of multiple types of ties...
Alternative Titles
Full title
Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_235223550
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_235223550
Other Identifiers
ISSN
0022-2437
E-ISSN
1547-7193
DOI
10.1509/jmkr.47.1.36
