The Impact of the Prechoice Process on Product Returns
The Impact of the Prechoice Process on Product Returns
About this item
Full title
Author / Creator
Publisher
Chicago: American Marketing Association
Journal title
Language
English
Formats
Publication information
Publisher
Chicago: American Marketing Association
Subjects
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Scope and Contents
Contents
This article introduces a framework to help researchers understand the mechanisms underlying product returns. The framework draws on research in consumer choice, consumer memory, and attitude stability to predict how the process that consumers go through at a predecisional stage affects their postpurchase behavior. The likelihood of product returns...
Alternative Titles
Full title
The Impact of the Prechoice Process on Product Returns
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_235242366
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_235242366
Other Identifiers
ISSN
0022-2437
E-ISSN
1547-7193
DOI
10.1509/jmkr.2005.42.3.358
