Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products an...
Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
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Publisher
Exeter: Elsevier Ltd
Journal title
Language
English
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Publisher
Exeter: Elsevier Ltd
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Scope and Contents
Contents
Reducing social uncertainty—understanding, predicting, and controlling the behavior of other people—is a central motivating force of human behavior. When rules and customs are not sufficient, people rely on trust and familiarity as primary mechanisms to reduce social uncertainty. The relative paucity of regulations and customs on the Internet makes...
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Full title
Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
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TN_cdi_proquest_journals_236498518
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_236498518
Other Identifiers
ISSN
0305-0483
E-ISSN
1873-5274
DOI
10.1016/j.omega.2004.01.006
