Moderating Effects of Shopping Values on the Antecedents of Unplanned Purchase Behavior: An Empirica...
Moderating Effects of Shopping Values on the Antecedents of Unplanned Purchase Behavior: An Empirical Study of an International Travel Fair
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台灣: Academy of Taiwan Information Systems Research
Journal title
Language
English
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台灣: Academy of Taiwan Information Systems Research
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Contents
This study investigated the influence of the antecedents of unplanned purchase behavior (service climate, travel attraction, in-store factors, and out-of-store factors) on the aforementioned behavior as well as the moderating effects of shopping values (hedonic and utilitarian shopping value) on unplanned purchase behavior. Questionnaires were dist...
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Full title
Moderating Effects of Shopping Values on the Antecedents of Unplanned Purchase Behavior: An Empirical Study of an International Travel Fair
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TN_cdi_proquest_journals_2365134150
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2365134150
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ISSN
1813-5498
E-ISSN
1813-5498
DOI
10.7903/CMR.19136
