Resource partitioning and strategies in markets for technology
Resource partitioning and strategies in markets for technology
About this item
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Author / Creator
Publisher
London, England: Sage Publications, Inc
Journal title
Language
English
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Publication information
Publisher
London, England: Sage Publications, Inc
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Scope and Contents
Contents
By bridging literature on resource partitioning and markets for technology, this article proposes that companies that pursue a broad (focused) product strategy buy more (less) technology in the market but sign fewer (more) deals as technology suppliers. Furthermore, an alignment between product and technology market strategies increases firms’ surv...
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Full title
Resource partitioning and strategies in markets for technology
Authors, Artists and Contributors
Author / Creator
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TN_cdi_proquest_journals_2387963608
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2387963608
Other Identifiers
ISSN
1476-1270
E-ISSN
1741-315X
DOI
10.1177/1476127018791329