Tourists' emotional changes and eWOM behavior on social media and integrated tourism websites
Tourists' emotional changes and eWOM behavior on social media and integrated tourism websites
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Publisher
Bognor Regis: Wiley Periodicals Inc
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Language
English
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Publisher
Bognor Regis: Wiley Periodicals Inc
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Scope and Contents
Contents
Electronic word of mouth (eWOM) has become increasingly important for the tourism industry. However, existing studies tend to overlook tourists' eWOM sharing behavior, especially on different platforms. This paper aims to explore the antecedents of distinct eWOM behaviors on social media platforms and integrated tourism websites. Thirty tourists wi...
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Full title
Tourists' emotional changes and eWOM behavior on social media and integrated tourism websites
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TN_cdi_proquest_journals_2392271343
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2392271343
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ISSN
1099-2340
E-ISSN
1522-1970
DOI
10.1002/jtr.2339