The Evaluation of Marketing Mix Elements: A Case Study
The Evaluation of Marketing Mix Elements: A Case Study
About this item
Full title
Author / Creator
Publisher
Erbil: Ishik University
Journal title
Language
English
Formats
Publication information
Publisher
Erbil: Ishik University
Subjects
More information
Scope and Contents
Contents
The paper aims to investigate the influencing of marketing mix (MM) elements (product, price, place or distribution, and promotion) on increasing the effectiveness of product promotion and their role to reduce the problems within the organization. The main importance aspects of this paper are to discuss the theoretical part of MM, to provide some p...
Alternative Titles
Full title
The Evaluation of Marketing Mix Elements: A Case Study
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2394978733
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2394978733
Other Identifiers
ISSN
2409-1294
E-ISSN
2520-0968
DOI
10.23918/ijsses.v4i4p100
