Electronic word-of-mouth: a survey from an economics perspective
Electronic word-of-mouth: a survey from an economics perspective
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Publisher
Abingdon: Routledge
Journal title
Language
English
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Publisher
Abingdon: Routledge
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Scope and Contents
Contents
This paper reviews existing studies investigating online communication on products and services, also known as, electronic word-of-mouth (eWOM). The first half of the paper summaries what is known about eWOM in the literature. Existing studies largely relate to the marketing field and are generally conducted from a marketing firms' point of view. T...
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Full title
Electronic word-of-mouth: a survey from an economics perspective
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2412762008
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2412762008
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ISSN
1357-1516
E-ISSN
1466-1829
DOI
10.1080/13571516.2020.1747853
