As you sow, so shall you reap: finding customer-based outcomes of socially responsible coffee cafés
As you sow, so shall you reap: finding customer-based outcomes of socially responsible coffee cafés
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Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
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Publisher
Bradford: Emerald Publishing Limited
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Contents
PurposeIn the realm of increased competition among coffee café, the need for customer citizenship behavior (CCB) has increased. But the question of how a café can win CCB through firm-level and individual dispositional factors have not been gained due attention. Against this backdrop, this study aims to investigate a moderated-mediation model to pr...
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Full title
As you sow, so shall you reap: finding customer-based outcomes of socially responsible coffee cafés
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TN_cdi_proquest_journals_2427978858
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2427978858
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ISSN
0007-070X
E-ISSN
1758-4108
DOI
10.1108/BFJ-01-2020-0031
