Online Review Helpfulness and Firms' Financial Performance: An Empirical Study in a Service Industry
Online Review Helpfulness and Firms' Financial Performance: An Empirical Study in a Service Industry
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Publisher
Abingdon: Routledge
Journal title
Language
English
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Publisher
Abingdon: Routledge
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Scope and Contents
Contents
This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM) literature: measuring the effect of the degree of online review helpfulness (ORH) on firms' financial performance. As studies of the impact of ORH on firm performance in the context of service industries in general and more specifically in the hospitality se...
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Full title
Online Review Helpfulness and Firms' Financial Performance: An Empirical Study in a Service Industry
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TN_cdi_proquest_journals_2468398520
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2468398520
Other Identifiers
ISSN
1086-4415
E-ISSN
1557-9301
DOI
10.1080/10864415.2020.1806464
