Log in to save to my catalogue

Firms’ reaction to threats from informal firms: exploring the roles of institutional quality and tec...

Firms’ reaction to threats from informal firms: exploring the roles of institutional quality and tec...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2469950139

Firms’ reaction to threats from informal firms: exploring the roles of institutional quality and technical gap

About this item

Full title

Firms’ reaction to threats from informal firms: exploring the roles of institutional quality and technical gap

Publisher

Santa Barbara: Emerald Publishing Limited

Journal title

The Journal of business & industrial marketing, 2020-12, Vol.35 (11), p.1887-1899

Language

English

Formats

Publication information

Publisher

Santa Barbara: Emerald Publishing Limited

More information

Scope and Contents

Contents

Purpose
Threats from the informal sector have become an important concern among formal firms. As a response to these threats, formal firms can adopt product innovation (PI) and marketing innovation (MI) strategies to differentiate themselves. The purpose of this paper is to examine how firm-level technical capability and external institutional q...

Alternative Titles

Full title

Firms’ reaction to threats from informal firms: exploring the roles of institutional quality and technical gap

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2469950139

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2469950139

Other Identifiers

ISSN

0885-8624

E-ISSN

2052-1189

DOI

10.1108/JBIM-07-2019-0346

How to access this item