Temporary Competitive Advantage: A State‐of‐the‐Art Literature Review and Research Directions
Temporary Competitive Advantage: A State‐of‐the‐Art Literature Review and Research Directions
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Publisher
Oxford: Blackwell Publishing Ltd
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Language
English
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Oxford: Blackwell Publishing Ltd
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Contents
In many industries, the traditional sources of competitive advantage tend to evaporate fairly rapidly. Therefore, managers need to continually rethink and reformulate their firm strategies. Likewise, scholars have felt compelled to shift the traditional centre of attention from competitive advantage that is sustainable over time to a focus on how f...
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Temporary Competitive Advantage: A State‐of‐the‐Art Literature Review and Research Directions
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TN_cdi_proquest_journals_2477146981
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2477146981
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ISSN
1460-8545
E-ISSN
1468-2370
DOI
10.1111/ijmr.12242
