The Pricing Decision and Channel Choice of Upgraded Products in the Presence of Strategic Consumers
The Pricing Decision and Channel Choice of Upgraded Products in the Presence of Strategic Consumers
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Publisher
New York: Hindawi
Journal title
Language
English
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Publication information
Publisher
New York: Hindawi
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Scope and Contents
Contents
Many dual-channel suppliers need to make appropriate strategies for their upgraded products in the presence of strategic consumers. This paper develops a two-period dynamic game framework to explore the optimal pricing and upgrade the channel choice when the supplier introduces new upgraded products to a market populated by strategic consumers. The...
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Full title
The Pricing Decision and Channel Choice of Upgraded Products in the Presence of Strategic Consumers
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2480125464
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2480125464
Other Identifiers
ISSN
1024-123X
E-ISSN
1563-5147
DOI
10.1155/2021/6674676
