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The biasing effect of common method variance: some clarifications

The biasing effect of common method variance: some clarifications

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2490398069

The biasing effect of common method variance: some clarifications

About this item

Full title

The biasing effect of common method variance: some clarifications

Publisher

New York: Springer US

Journal title

Journal of the Academy of Marketing Science, 2021-03, Vol.49 (2), p.221-235

Language

English

Formats

Publication information

Publisher

New York: Springer US

More information

Scope and Contents

Contents

There are enduring misconceptions in the marketing and management literature about the potential biasing effects of Common Method Variance (CMV). One belief is that the biasing effect of CMV is of greater theoretical than practical importance; another belief is that if CMV is a potential problem, it can be easily identified with the Harman one-fact...

Alternative Titles

Full title

The biasing effect of common method variance: some clarifications

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2490398069

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2490398069

Other Identifiers

ISSN

0092-0703

E-ISSN

1552-7824

DOI

10.1007/s11747-020-00766-8

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