Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items
Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items
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Publisher
Linthicum: INFORMS
Journal title
Language
English
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Publisher
Linthicum: INFORMS
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Contents
Selling virtual items is one of the major revenue sources for online game operators. Therefore, the design of game currency systems is important. This research shows that the game currency exchange rate (e.g., $1 = 1,000 game currency is a higher rate than $1 = 10 game currency) affects price perception of virtual items. When the rate is not promin...
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Full title
Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items
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TN_cdi_proquest_journals_2514709863
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2514709863
Other Identifiers
ISSN
1047-7047
E-ISSN
1526-5536
DOI
10.1287/isre.2020.0955
