Antecedents and consequences of brand ownership: moderating roles of social value orientation and co...
Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry
About this item
Full title
Author / Creator
Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
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Publisher
Bradford: Emerald Publishing Limited
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Scope and Contents
Contents
PurposeThis study empirically tests a brand ownership framework based on psychological ownership theory. It examines the role of participative brand development in developing brand ownership among different social value orientation (i.e. proself and prosocial). Furthermore, it examines brand ownership's effects on various food brand supportive beha...
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Full title
Antecedents and consequences of brand ownership: moderating roles of social value orientation and consumer perceived ethicality in Taiwan's food industry
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2526100342
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2526100342
Other Identifiers
ISSN
0007-070X
E-ISSN
1758-4108
DOI
10.1108/BFJ-07-2020-0640
