A System Dynamics Model of Online Stores’ Sales: Positive and Negative E-WOM and Promotion Perspecti...
A System Dynamics Model of Online Stores’ Sales: Positive and Negative E-WOM and Promotion Perspective
About this item
Full title
Author / Creator
Yan, Qiang , Zhou, Simin , Zhang, Xiaoyan and Li, Ye
Publisher
Basel: MDPI AG
Journal title
Language
English
Formats
Publication information
Publisher
Basel: MDPI AG
Subjects
More information
Scope and Contents
Contents
In this paper, we build a causal interaction diagram between the factors that may influence the sales and profits of online stores. An online store’s real operation data were used to help determine the causal relationship between variables. Finally, we proposed a system dynamics model and conducted a simulation of the operation of an online store....
Alternative Titles
Full title
A System Dynamics Model of Online Stores’ Sales: Positive and Negative E-WOM and Promotion Perspective
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2541327524
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2541327524
Other Identifiers
ISSN
2071-1050
E-ISSN
2071-1050
DOI
10.3390/su11216045
