The relationship between corporate identity and university loyalty: The moderating effect of brand i...
The relationship between corporate identity and university loyalty: The moderating effect of brand identification in managing an institutional crisis
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Publisher
Oxford: Blackwell Publishing Ltd
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Language
English
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Publisher
Oxford: Blackwell Publishing Ltd
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Contents
The objective of this paper is to analyse the relationship between corporate identity and loyalty in a public institution of higher education in an institutional crisis context. Moreover, the aim is to study the possible moderating effect that brand identification can have on this relationship. The information required to conduct the empirical anal...
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Full title
The relationship between corporate identity and university loyalty: The moderating effect of brand identification in managing an institutional crisis
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TN_cdi_proquest_journals_2560507331
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2560507331
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ISSN
0966-0879
E-ISSN
1468-5973
DOI
10.1111/1468-5973.12342
