Data analytics and the P2P cloud: an integrated model for strategy formulation based on customer beh...
Data analytics and the P2P cloud: an integrated model for strategy formulation based on customer behaviour
About this item
Full title
Author / Creator
Lam, H. Y. , Tsang, Y. P. , Wu, C. H. and Tang, Valerie
Publisher
New York: Springer US
Journal title
Language
English
Formats
Publication information
Publisher
New York: Springer US
Subjects
More information
Scope and Contents
Contents
For companies to gain competitive advantage, an effective customer relationship management (CRM) approach is necessary. Based on customer purchase behaviour and ordering patterns, companies can be classified into different categories in terms of providing customised sales and promotions for customers. However, companies that lack an effective CRM s...
Alternative Titles
Full title
Data analytics and the P2P cloud: an integrated model for strategy formulation based on customer behaviour
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2562649283
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2562649283
Other Identifiers
ISSN
1936-6442
E-ISSN
1936-6450
DOI
10.1007/s12083-020-00960-z
