Comparison Between Various Corporate Social Responsibility Initiatives Based on Spectators’ Attitude...
Comparison Between Various Corporate Social Responsibility Initiatives Based on Spectators’ Attitudes and Attendance Intention for a Professional Baseball Franchise
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Publisher
Morgantown: FiT Publishing
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Language
English
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Publisher
Morgantown: FiT Publishing
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Scope and Contents
Contents
The effects of different corporate social responsibility (CSR) initiatives--child and family, community relations, health and wellness, and environment protection--were compared in this study based on spectators' attitudes toward a sports franchise and event attendance intention. A total of 354 spectators were recruited from the Chinese Professiona...
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Full title
Comparison Between Various Corporate Social Responsibility Initiatives Based on Spectators’ Attitudes and Attendance Intention for a Professional Baseball Franchise
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TN_cdi_proquest_journals_2566785125
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2566785125
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ISSN
1061-6934,1557-2528
E-ISSN
1557-2528
DOI
10.32731/smq.302.0621.01
