Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective
Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective
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Basel: MDPI AG
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English
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Basel: MDPI AG
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The “like” feature on Facebook has emerged as a commonly used paralinguistic tool for communicating, and its importance as an indication of positive feelings toward the posts of others is likely to increase. Comprehensive research is needed into why and how users are motivated toward ‘liking’ behavior, and whether this behavior generates an intenti...
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Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective
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TN_cdi_proquest_journals_2574339340
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2574339340
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ISSN
2071-1050
E-ISSN
2071-1050
DOI
10.3390/su11041166
