Log in to save to my catalogue

Technological Usability in Mobile Networks: Gratifications and Risks Related to Using Whatsapp

Technological Usability in Mobile Networks: Gratifications and Risks Related to Using Whatsapp

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2584458753

Technological Usability in Mobile Networks: Gratifications and Risks Related to Using Whatsapp

About this item

Full title

Technological Usability in Mobile Networks: Gratifications and Risks Related to Using Whatsapp

Publisher

Binghamton: Routledge

Journal title

Services marketing quarterly, 2021, Vol.42 (3-4), p.141-161

Language

English

Formats

Publication information

Publisher

Binghamton: Routledge

More information

Scope and Contents

Contents

This study focuses on the preferences that motivate users to join different social networks analyzing the benefits that enhance the acceptance and usability of alternative social tools. WhatsApp was selected as the object of study which a qualitative research was conducted in two stages: (1) netnographic approach and (2) in-depth interviews. The re...

Alternative Titles

Full title

Technological Usability in Mobile Networks: Gratifications and Risks Related to Using Whatsapp

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2584458753

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2584458753

Other Identifiers

ISSN

1533-2969

E-ISSN

1533-2977

DOI

10.1080/15332969.2021.1953724

How to access this item