‘Regrettable‐escapism’ the negative effects of mobile app use: A retail perspective
‘Regrettable‐escapism’ the negative effects of mobile app use: A retail perspective
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Hoboken: Wiley Periodicals Inc
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Language
English
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Publisher
Hoboken: Wiley Periodicals Inc
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Contents
Despite the enhanced shopping opportunities that mobile devices offer to consumers, there is a fine line between consumers enjoying the mobile shopping process and them regretting the time spent involved in it. Through the lens of Uses and Gratifications Theory (U>) and drawing on Flow Theory, this study aims to understand the effects of consumer...
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Full title
‘Regrettable‐escapism’ the negative effects of mobile app use: A retail perspective
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TN_cdi_proquest_journals_2605783645
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2605783645
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ISSN
0742-6046
E-ISSN
1520-6793
DOI
10.1002/mar.21584
