Between strategic clarity and strategic ambiguity – oscillating strategic communication
Between strategic clarity and strategic ambiguity – oscillating strategic communication
About this item
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Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
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Publisher
Bradford: Emerald Publishing Limited
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Contents
PurposeAmbiguity has become a central concept in strategic communication research in recent years. This paper addresses three central deficits in the research to date. First, clarity-focused approaches and ambiguity-focused approaches are in opposition to each other, resulting in an exaggeration of the advantages and opportunities of the respective...
Alternative Titles
Full title
Between strategic clarity and strategic ambiguity – oscillating strategic communication
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2631338535
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2631338535
Other Identifiers
ISSN
1356-3289
E-ISSN
1758-6046
DOI
10.1108/CCIJ-03-2021-0037
