The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the N...
The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention
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Basel: MDPI AG
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Language
English
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Basel: MDPI AG
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Contents
This study aims to understand the impact of six success factors of K-pop on the national image of Korea perceived by global viewers and SNS citizenship behavior. In addition, this study seeks to validate the impact of the national image of Korea/SNS citizenship behavior, as defined in the foregoing, on tourist behavioral intention. Our analysis was...
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Full title
The Phenomenon and Development of K-Pop: The Relationship between Success Factors of K-Pop and the National Image, Social Network Service Citizenship Behavior, and Tourist Behavioral Intention
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TN_cdi_proquest_journals_2642482573
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2642482573
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ISSN
2071-1050
E-ISSN
2071-1050
DOI
10.3390/su14063200