Customers’ quality of life, advocacy and banks’ CSR‐fit: A cross‐validated moderated mediation model
Customers’ quality of life, advocacy and banks’ CSR‐fit: A cross‐validated moderated mediation model
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Publisher
Oxford: Blackwell Publishing Ltd
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Language
English
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Publisher
Oxford: Blackwell Publishing Ltd
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Scope and Contents
Contents
Using a novel approach to customers’ quality of life research, this study considers quality of life, not as a customer and societal consequence of organizations’ CSR activities as it is often considered in consumer studies, but as an antecedent of customers’ response to organizations’ CSR activities. Focussing on the CSR attribute of fit, this stud...
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Full title
Customers’ quality of life, advocacy and banks’ CSR‐fit: A cross‐validated moderated mediation model
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TN_cdi_proquest_journals_2651908548
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2651908548
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ISSN
1470-6423
E-ISSN
1470-6431
DOI
10.1111/ijcs.12737
