"I'm (Not) Offended by Whom I See!" The Role of Culture and Model Ethnicity in Shaping Consumers' Re...
"I'm (Not) Offended by Whom I See!" The Role of Culture and Model Ethnicity in Shaping Consumers' Responses toward Offensive Nudity Advertising in Asia and Western Europe
About this item
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Publisher
Abingdon: Routledge
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Language
English
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Publisher
Abingdon: Routledge
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Scope and Contents
Contents
Based on culture identity theory and schema theory, we investigate how model ethnicity influences the perception and effectiveness of potentially offensive nudity advertising in Asia and Western Europe. Study 1 with 5,193 ad evaluations by 1,731 subjects from two countries shows that the overall perceived offensiveness in nudity advertising was hig...
Alternative Titles
Full title
"I'm (Not) Offended by Whom I See!" The Role of Culture and Model Ethnicity in Shaping Consumers' Responses toward Offensive Nudity Advertising in Asia and Western Europe
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TN_cdi_proquest_journals_2655363740
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2655363740
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ISSN
0091-3367
E-ISSN
1557-7805
DOI
10.1080/00913367.2021.1934199
