Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
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Author / Creator
Publisher
Los Angeles, CA: SAGE Publications
Journal title
Language
English
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Publisher
Los Angeles, CA: SAGE Publications
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Scope and Contents
Contents
Marketing practices like money-back guarantees (MBGs) are prevalent in many expert-service markets but are often decried as marketing gimmicks that take advantage of vulnerable and poorly informed consumers. In this research, conducted in the market for in vitro fertilization services, the authors empirically assess differences in quality of care b...
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Full title
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2658546113
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2658546113
Other Identifiers
ISSN
0022-2437
E-ISSN
1547-7193
DOI
10.1177/00222437211060733
