Personalization in personalized marketing: Trends and ways forward
Personalization in personalized marketing: Trends and ways forward
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Publisher
Hoboken: Wiley Periodicals Inc
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Language
English
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Publisher
Hoboken: Wiley Periodicals Inc
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Contents
In marketing, personalization is the action of designing and producing in ways that resonate with customer preferences. Content and products that are personalized according to customer preferences can reduce customer fatigue and time in making choices, thereby decreasing their cognitive load. Despite its importance, the literature on personalized m...
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Full title
Personalization in personalized marketing: Trends and ways forward
Authors, Artists and Contributors
Author / Creator
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TN_cdi_proquest_journals_2682690507
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2682690507
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ISSN
0742-6046
E-ISSN
1520-6793
DOI
10.1002/mar.21670
