On the profitability of interfirm bundling in oligopolies
On the profitability of interfirm bundling in oligopolies
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Publisher
Cambridge: Wiley Subscription Services, Inc
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Language
English
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Publisher
Cambridge: Wiley Subscription Services, Inc
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Contents
This paper examines the profitability of interfirm bundling among independent single‐good producers in a two‐dimensional Hotelling framework. We show that interfirm bundling tends to relax price competition by preventing consumers from mixing and matching (i.e., making it difficult to switch brands) and therefore is more profitable than separate sa...
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Full title
On the profitability of interfirm bundling in oligopolies
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TN_cdi_proquest_journals_2696812068
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2696812068
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ISSN
1058-6407
E-ISSN
1530-9134
DOI
10.1111/jems.12476
