Do Referral Programs Drive Loyalty?
Do Referral Programs Drive Loyalty?
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St. Louis: Federal Reserve Bank of St. Louis
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English
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St. Louis: Federal Reserve Bank of St. Louis
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Using unique data from a leading Chinese content platform with more than 300,000 users, we propose a structural approach to evaluate the effect of the structure of a referral network on users’ renewal decisions. Referral networks provide essential identification sources, which enable us to embed the expectation of network peers’ behavior into the u...
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Do Referral Programs Drive Loyalty?
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TN_cdi_proquest_journals_2722975907
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2722975907
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https://www.proquest.com/docview/2722975907?pq-origsite=primo&accountid=13902
