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Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Revie...

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Revie...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2724852511

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews

About this item

Full title

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews

Publisher

Los Angeles, CA: SAGE Publications

Journal title

Journal of marketing, 2022-11, Vol.86 (6), p.155-175

Language

English

Formats

Publication information

Publisher

Los Angeles, CA: SAGE Publications

More information

Scope and Contents

Contents

Sales, product design, and engineering teams benefit immensely from better understanding customer perspectives. How do customers combine a product's technical specifications (i.e., engineered attributes) to form abstract product benefits (i.e., meta-attributes)? To address this question, the authors use machine learning and natural language process...

Alternative Titles

Full title

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2724852511

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2724852511

Other Identifiers

ISSN

0022-2429

E-ISSN

1547-7185

DOI

10.1177/00222429211047822

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