The mood effect in relation to impulsive online buying behavior
The mood effect in relation to impulsive online buying behavior
About this item
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Author / Creator
Publisher
London: Wiley Subscription Services, Inc
Journal title
Language
English
Formats
Publication information
Publisher
London: Wiley Subscription Services, Inc
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Scope and Contents
Contents
This article analyzes impulsive buying behavior in scenarios where the consumer's negative or positive mood, oriented by emotional situations, stimulates an uncontrolled instinct in relation to the purchase. Four experimental studies were carried out to evaluate the influence of the mood state on impulsivity in different scenarios of consumption: o...
Alternative Titles
Full title
The mood effect in relation to impulsive online buying behavior
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2765725000
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2765725000
Other Identifiers
ISSN
1472-0817
E-ISSN
1479-1838
DOI
10.1002/cb.2110
