Social Network Emotional Marketing Influence Model of Consumers’ Purchase Behavior
Social Network Emotional Marketing Influence Model of Consumers’ Purchase Behavior
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Publisher
Basel: MDPI AG
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Language
English
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Publisher
Basel: MDPI AG
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Scope and Contents
Contents
With the deepening application of Internet technology, social network emotional marketing has become a new way of sustainability marketing. However, most of the existing emotional marketing research belongs to the field of qualitative research, and there is a lack of data analysis and empirical research between social network emotional marketing an...
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Full title
Social Network Emotional Marketing Influence Model of Consumers’ Purchase Behavior
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TN_cdi_proquest_journals_2791745271
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2791745271
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ISSN
2071-1050
E-ISSN
2071-1050
DOI
10.3390/su15065001
