I Don’t Need a Degree, I’ve Got Abs: Influencer Warmth and Competence, Communication Mode, and Stake...
I Don’t Need a Degree, I’ve Got Abs: Influencer Warmth and Competence, Communication Mode, and Stakeholder Engagement on Social Media
About this item
Full title
Author / Creator
Publisher
Briarcliff Manor: Academy of Management
Journal title
Language
English
Formats
Publication information
Publisher
Briarcliff Manor: Academy of Management
Subjects
More information
Scope and Contents
Contents
In this study we consider whether (a) image- and word-based communication modes and (b) warmth and competence cues vary in their relative influence on different levels of stakeholder engagement on social media. Specifically, we explore social media fitness influencers' abilities to attract followers and get followers to positively interact with the...
Alternative Titles
Full title
I Don’t Need a Degree, I’ve Got Abs: Influencer Warmth and Competence, Communication Mode, and Stakeholder Engagement on Social Media
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2828426652
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2828426652
Other Identifiers
ISSN
0001-4273
E-ISSN
1948-0989
DOI
10.5465/amj.2020.1546
