Marketing Research - An Examination of Consumer Preferences for Shampoo Brands
Marketing Research - An Examination of Consumer Preferences for Shampoo Brands
About this item
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Author / Creator
Publisher
Raipur: A&V Publications
Journal title
Language
English
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Publisher
Raipur: A&V Publications
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Scope and Contents
Contents
The most common type of hair care product, shampoo, comprises the majority of the hair care cosmetics market. Shampoo was created to replace soap in the process of washing the scalp and hair by eliminating excess sebum, dandruff, environmental dust, and product residue. Today's consumers are preferring more natural products, and as a result, the de...
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Full title
Marketing Research - An Examination of Consumer Preferences for Shampoo Brands
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Record Identifier
TN_cdi_proquest_journals_2832465883
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2832465883
Other Identifiers
ISSN
0976-2981
E-ISSN
2321-5844
DOI
10.52711/2321-5844.2023.00001
