A critical reflection on analytics and artificial intelligence based analytics in hospitality and to...
A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
About this item
Full title
Author / Creator
Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bradford: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
This work consists of a critical reflection on the extent to which hospitality and tourism management scholars have accurately used the term “analytics” and its five types (i.e. descriptive, exploratory, predictive, prescriptive and cognitive analytics) in their research. Only cognitive analytics, the latest and most advanced type, is ba...
Alternative Titles
Full title
A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2836635622
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2836635622
Other Identifiers
ISSN
0959-6119
E-ISSN
0959-6119,1757-1049
DOI
10.1108/IJCHM-08-2022-1006
