Marketing by Design: The Influence of Perceptual Structure on Brand Performance
Marketing by Design: The Influence of Perceptual Structure on Brand Performance
About this item
Full title
Author / Creator
Publisher
Los Angeles, CA: SAGE Publications
Journal title
Language
English
Formats
Publication information
Publisher
Los Angeles, CA: SAGE Publications
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More information
Scope and Contents
Contents
Visual marketing communications consist of two components: (1) semantic content (e.g., headings, images, copy) that communicates a brand's positioning, benefits, and personality and (2) visual design (e.g., font selection, image size, the organization of the content) that encourages inferences about brand claims. The authors investigate how visual...
Alternative Titles
Full title
Marketing by Design: The Influence of Perceptual Structure on Brand Performance
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2844591846
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2844591846
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1177/00222429221142281
