Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Stra...
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
About this item
Full title
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Publisher
Greenwich: Elsevier Inc
Journal title
Language
English
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Publication information
Publisher
Greenwich: Elsevier Inc
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Scope and Contents
Contents
•Personalization leads to greater click-through when firms use overt data collection.•Covert methods increase customer vulnerability resulting in lower click-through.•Negative outcomes can be mitigated by posting ads on trusted websites.•Signaling trust through information icons can also offset this negative effect.
Retailers gather data about c...
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Full title
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2848173089
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2848173089
Other Identifiers
ISSN
0022-4359
E-ISSN
1873-3271
DOI
10.1016/j.jretai.2014.09.005
